About Us

Erase All Kittens was thought up in 2015 by Dee, an ex-advertising creative, Alex, a developer and Leonie, an illustrator.

After discovering that most children, especially girls, are put off learning to code and create, we set ourselves a challenge to invent the best ways to introduce professional digital skills to all newbies aged 8+. We created a fantasy Internet Universe filled with quirky characters, strange stories, magical worlds and cute fluffy kittens, to inspire even the most reluctant technophobes!

Our company partnered with MIT after winning two of their Global Solve Challenges in 2017 and is being supported by Innovate UK, part of UK Research and Innovation. We are currently building a much bigger and more gamified version of E.A.K. teaching HTML, CSS and Javascript - the languages of all websites and web apps.

We’ll be releasing this new version in 2021 - please subscribe below for (infrequent but informative) updates!


Dee Saigal
Co-founder / CEO, Chief Scribbler

Dee is an award-winning, international creative and writer with six years experience in the advertising industry, most recently at TBWA Paris. Dee works on E.A.K.'s game design and development, product strategy, business development, storytelling and digital marketing.

Leonie Van Der Linde
Co-founder / Chief Pixel Wizard

Leonie graduated from Central Saint Martins, specialising in graphic design, illustration and animation. Leonie designs all of E.A.K.’s original illustrations, artwork and animations in her own unique and quirky style. She also creates Erase All Kittens merchandise (cards, capes and plushies).

Rex Van Der Spuy
Chief Button Presser

Rex is a leading expert in video game design and development, with a career spanning over 30 years, and the author of best-selling programming books for HTML5 and Javascript. He has previously worked at Gamesys and Dubit, where he developed educational games for the BBC.

Rajeev Singh
Head of IT Ops

Rajeev is a Technical Architect and Robotics Engineer. He has over twelve years experience in designing, developing and deploying architectures and infrastructure for software applications. Rajeev works on the design and implementation of E.A.K.'s levels, game engine and related software.

Mark Martin
Chief Education Advisor

Mark aka @Urban_Teacher is recognised around the world for his insight and passion for education and technology. He has taught ICT for over 10 years and specialises in helping teachers use technology to improve teaching and learning. Mark works on E.A.K.'s comms and learning materials for educators.

Craig Steele
Chief of Digital Literacy

Craig is a digital learning specialist and leads the CoderDojo Scotland network, having set up the first CoderDojo in Scotland in 2012. He has created an interactive coding experience at CBBC Live, and worked on the development of BBC’s micro:bit. Craig creates E.A.K.’s epic lesson plans.

Advisory Board

Ian Livingstone CBE
Games Advisor

Ian Livingstone CBE is one of the founding fathers of the UK Games Industry and co-author of The Next Gen. Report - the driving force behind the new UK Computing Curriculum. Ian is a fantasy author and entrepreneur. He co-founded the iconic games company, Games Workshop and Fighting Fantasy - a series of roleplaying gamebooks.

Christian Reyntjens
Investor / Financial Advisor

Christian Reyntjens is the Founding Partner of A Black Square, a family office focused on investments with positive social outcomes. Previously, he was a Partner at York Capital Management, an alternative asset manager, and prior to that, an investment banker at Merrill Lynch. His portfolio includes The Conduit Members Club and Liberty Department Store.

Craig O’Boyle
Games & Marketing Advisor

Craig O'Boyle is the Head of Entertainment, Games and Media at Google, where he leads an international client strategy team and manages Google’s relationships with movie studios, interactive entertainment and music labels. Craig has held a variety of senior marketing positions with agencies and brands including Apple, Facebook, Samsung, Channel 4 and MTV.

Mark Cheng
Investor / Business & Impact Advisor

Mark Cheng is the European Director of Ashoka, the global network of the world’s leading social innovators. Prior to this, he founded Chelwood Capital, and is recognised as a pioneer in impact investment, having advised and invested in more than 50 social ventures. Mark is also the author of the ‘Social Investment Toolkit' - designed to support entrepreneurs.

Liz Hankin
Education Advisor

Liz Hankin is the Director of EdICTs - an education company which provides consultancy to governments, local authorities and individual schools. Liz is a Programme Facilitator for FutureLab Education, supporting a nationwide initiative to develop innovative practice in schools and is also a Strategy Consultant for Oasis IT Services.

Shefali Roy
Financial Advisor

Shefali Roy is COO at TrueLayer and a board member of Ada’s List. Her CV spans some of the top names in the finance and tech sectors, including Apple, Goldman Sachs and Stripe. In recognition of her career, Women in FinTech have named her among the fifty most powerful within the sector for the second year running.