About Us

Erase All Kittens was made in 2015 by Dee, an ex-advertising creative, Alex, a developer and Leonie, an illustrator.

After discovering that most children, especially girls, are put off learning to code and create, we set ourselves a challenge to invent the best ways to introduce professional digital skills to all newbies aged 8+. We created a fantasy Internet Universe filled with quirky characters, strange stories, magical worlds and cute fluffy kittens, to inspire even the most reluctant technophobes!

Our company partnered with MIT after winning two of their Global Solve Challenges in 2017 and is being supported by Innovate UK, part of UK Research and Innovation. We are currently working with an award-winning games development studio to build a much bigger and more gamified version of E.A.K. teaching HTML, CSS and Javascript - the languages of all websites and web apps.

We’ll be releasing this new version in 2019 - please subscribe below for (infrequent but informative) updates!


Dee Saigal
Co-founder / CEO, Chief Scribbler

Dee is an award-winning, international creative and writer with six years experience in the advertising industry, most recently at TBWA Paris. Dee works on the game design, creative content, strategy and partnerships for E.A.K.

Leonie Van Der Linde
Co-founder / Chief Pixel Wizard

Leonie graduated from Central Saint Martins in 2013, specialising in graphic design, illustration and animation. Leonie is lead illustrator and animator, and also the creator of E.A.K. merchandise, such as capes and soft toys.

Shwetal Shah
Chief of Busyness

Shwetal has an MA in International Marketing, and was an analyst before joining E.A.K. She now works on global partnerships, and also helps to promote women scientists' work. Shwetal recently won the Code First: Girls Ones to Watch Award and UN Women Champion for Change.

Rajeev Singh
Chief Button Presser

Rajeev is a Technical Architect and Robotics Engineer. He has over twelve years experiences in designing, developing and deploying architectures and infrastructure for software applications. Rajeev works on the design and implementation of E.A.K.'s levels, game engine and related software.

Jimmy Leach
Chief of Strategising

Jimmy works on digital communications strategy and implementation for governments and organisations, and has worked as Head of Digital Comms at the Prime Minister’s Office and at GEMs Education. Jimmy works on E.A.K.’s strategy, public profile and assists in forming partnerships.

Award-winning games development studio, at the cutting-edge of code education.

Craig Steele
Chief of Digital Literacy

Craig is a digital learning specialist and leads the CoderDojo Scotland network, having set up the first CoderDojo in Scotland in 2012. He has created an interactive coding experience at CBBC Live, and worked on the development of BBC’s micro:bit. Craig creates E.A.K.’s epic lesson plans.

Advisory Board

Ian Livingstone CBE
Games Advisor

Ian Livingstone CBE is one of the founding fathers of the UK Games Industry and co-author of The Next Gen. Report - the driving force behind the new UK Computing Curriculum. Ian is a fantasy author and entrepreneur. He co-founded the iconic games company, Games Workshop and Fighting Fantasy - a series of roleplaying gamebooks.

Gi Fernando

Gi Fernando is an entrepreneurial engineer and active angel investor. Gi co-founded global social technology leader, Techlightenment, and is Chairman of Freeformers - a company that helps young people from all backgrounds to develop high impact digital skills. Gi is a Trustee of Apps For Good and sits on Nesta’s Digital Makers Panel.

Hortense Decaux
Strategy Consultant

Hortense co-founded UNICEF NEXTGen Europe and currently co-Chairs the UK and France committees. She was a strategy consultant in Private Equity for four years and is now setting up Codi (www.codi.tech), based in Beirut (Lebanon), whose aim is to get underprivileged youth to participate in the growing needs of the local and regional ICT sectors.

Graham Brown Martin
Busyness Advisor

Graham Brown Martin is the author of Learning {Re}imagined, the best-selling book on global education. He has had a thirty year career spanning the education, technology and entertainment sectors, and was the founder of Learning without Frontiers, a global think tank that brought together renowned individuals to share ideas about the future of learning.

Liz Hankin
Education Advisor

Liz Hankin is the Director of EdICTs - an education company which provides consultancy to governments, local authorities and individual schools. Liz is a Programme Facilitator for FutureLab Education, supporting a nationwide initiative to develop innovative practice in schools and is also a Strategy Consultant for Oasis IT Services.

Shefali Roy
Financial Advisor

Shefali Roy is COO at TrueLayer and a board member of Ada’s List. Her CV spans some of the top names in the finance and tech sectors, including Apple, Goldman Sachs and Stripe. In recognition of her career, Women in FinTech have named her among the fifty most powerful within the sector for the second year running.